The World Wide Web (WWW) is something that we are all familiar with in this day and age. People use the Internet every day to look up information, play games, go shopping, and more. However, did you know that this technology is not old? The first development of the WWW began in 1989 by Time Berners-Lee. A little over 30 years later, the WWW has surpassed expectations. Within these 30 years, the WWW has become a vast space for tons of information, gaming, and other entertainment, all thanks to the evolution of Web2 (also Web 2.0) technology. As we continue to advance in the coming years, the WWW will offer even more. Web3 (also Web 3.0) technology is slowly developing and moving to the forefront. Soon enough, it will become the leading technology we use when online. To prepare for this change, let’s see what the significant differences in Web2 vs Web3 technology are and what you can expect in the coming years.
Reading time: 7 mins | Published on: 3/28/2022
Web2 Evolution
In 2004, Web2 became a large and growing name. The world was moving away from Web1, which only promoted content viewing. Web2 completely changed this by now promoting a more user-generated WWW. Users were encouraged to post their own content. We’ve been posting all sorts of things such as pictures, videos, comments, ratings, and so on. Web2 enabled people to create billions of blog posts (much like I am doing right now). Plus, having different accounts for different websites grew in that period. Web2 brought a social aspect of the technology by empowering us to post whatever we desire. Today, we use Web2 technology nearly every day. Also, we have completely changed the way we receive information.
Here comes Web3
As we know, evolution is inevitable. As we moved away from Web 1.0 to 2.0, we are now moving towards Web3. This new internet technology is the future, and we are slowly beginning to develop and adopt it. So, what exactly is Web3? Web3 is built upon blockchains. It utilizes artificial intelligence, virtual, augmented, and mixed reality, and more. It was conceived around the notion of decentralization and crypto tokens. Now, you may be asking, what does all this mean? Basically, Web3 is the evolution of the WWW with a much more clear purpose. On the surface, it creates a space for real-world human communication online. On a deeper level, it advocates a decentralized, thus transparent, data store, eliminating the need of many a middlemen. There are many proponents of paying people for their user data, unlike in Web2. You may have heard of ‘play-to-earn’ or ‘use-to-earn’ concepts. What is that? Glad you asked! If you give information for something that matches what a person is looking for, you get compensated. This new, open way of using the Internet opens everyone to endless possibilities. Now people can interact with others online in metaverses and also earn money as they do.
Curious about what metaverse projects are currently available?
If you couldn’t already tell, the World Wide Web will never stop evolving. As we become more technologically advanced, we begin the transition to Web3. Let’s explore the key differences between the two.
1. Interaction vs Decentralizaion
In Web2, the application focuses on users and their interactions on the Internet. It wants them to create and share their own unique content. With Web3, the Internet is decentralized. Rather than empowering everyone, it focuses more on single users and getting them what they want in a timely and efficient manner. Their target is to make each individual user happy through their efficient AI network. In this matchup for Web2 vs Web3, Web3 gives more effort towards one person, whereas Web2 wants the greater good for the community.
2. Technologies
Web2 is all about dynamic content, responsive layout, with a huge focus on UI/UX. Web technologies like AJAX, HTML5, CSS3, and surprisingly JavaScript rule. Features like tagging, ratings, community forums are basically the norm. Web applications are designed as API-first, in order to connect with other applications. That was a huge improvement from the mostly static website pages in Web1. Web3, based on the advancements in AI and NLP, promises much better search, analysis, and interpretation of information. Additionally, to deliver the immersive experience, the metaverse, for example, will rely on virtual and augmented reality, 3D modeling, and gesture computing. All in all, Web3 is a massive improvement over Web2, bringing in new depth, dimensions, and opportunities to users, developers, and the business.
3. Data Ownership
You do not own what you post in Web2. In fact, everything that you post is owned by the platform. People do not get any compensation for the work that they publish. In comes Web3 to save the day. Users have ownership over what they post due to data decentralization. That is called ‘shared data ownership.’ This means that your data belong to you, no matter what platform you’ve shared it on. The decentralized data is more secure due to the underlying blockchain technology. Additionally, you can make money for providing information or otherwise contributing to the community. With Web3, data is utilized more fairly and can benefit its owners.
4. Graphics
From 2D to 3D, in the Web2 vs Web3 discussion, it is interesting to see how graphics can change. We are used to the 2D space with video or pictures, but they don’t pop out at you. Even as a kid, I was used to playing games and seeing pictures that relied solely on 2D technology. Web3 changes everything we know about the experience. Now, not only can graphics be 3D, but also interactive. If you’ve ever heard of the metaverse or used some gaming platforms before, you can see how these changes come to life. With different avatars, buildings, and other remarkable landscapes, you can see just how well these 3D graphics come to life in Web3.
5. Social vs. Semantics
With Web2 technology came lots of social media platforms, blogs, vlogs, podcasts, and so on. These allowed for communication and social interaction between people via content-creating techniques. People usually find content through keywords that the network asks you to apply. Now with Web3, this semantic web completely changes the game. Instead of using keywords to find these social media and Internet postings, searches are based more on your writing content. This will help filter results more efficiently and precisely towards what you are trying to target. Web3 is much more efficient than Web2’s search algorithms.
As you can see, Web2 vs Web3 uncovers some of the differences between these two WWW evolutions. Web3 brings tons of new technologies to the table – VR, AR, blockchain, crypto tokens, and more. These new developments are paving the way for Web3 and helping it get fully functional. Of course, we won’t adopt Web3 overnight. But we will be much faster than with Web2. Because we’ve been there and we’ve learned a ton. Therefore, we are more ready than before for a big technology leap. Allowing people to interact as though they are actually together has made tons of people excited about this technology. We already see new metaverse projects started daily. Certainly, there are still quite a few things to be improved. But there are many people from small and big companies working on solving the issues. Once we realize the full potential and the endless opportunities of Web3, well, Web2 will be a thing of the past. It will take a few more years until we get there. But the direction is clear.
The evolution of the metaverse is inevitable. As we move towards this immersive technology, whose popularity is growing by the minute, it is crucial to start investing as soon as possible. However, since so new, how do you know which ones to invest in? Well, worry no more. We’ve compiled the best metaverse investments for 2022. Additionally, there are the ones to look out for in the coming years as the metaverse technologies develop and gain more footing.
Reading time: 5 mins | Published on: 3/21/2022
Investing in the Metaverse
Before jumping right into the best investments, it is essential to understand and know how to invest in the metaverse. There is not just one type of metaverse, there are a multitude. Depending on your interests, you can focus on investing in ones that deal with retail, entertainment, gaming, business, real estate, or more. Knowing your interests is an excellent place to start determining where you want to invest. Then, it is just like buying stocks or coins when it comes to your metaverse investments. Depending on which metaverse piques your interest, you can invest in their crypto, NFTs, and in rare occasions in their stocks. Whether you invest in crypto or buy and sell NFTs, these are all viable ways to invest and earn money.
Check out our Ultimate Metaverse Catalog tool of all publicly available metaverses. We add new projects regularly.
Best Metaverse Investments
Now that you have a little background on the metaverse, there are various investments that you can make. Only a handful are publicly traded, the majority of the metaverses are for cryptocurrency investments. Each of the metaverses below are growing steadily, making them some of the best metaverse investments for 2022. If you would like to learn more about the metaverse beyond this article, then check out this metaverse catalog by Simply Flows.
1. Axie Infinity (AXS)
If you’ve ever played Pokemon, then Axie Infinity is where you want to invest. In this gaming metaverse, you can catch and collect cute little critters that help you advance within the game. You can raise them, battle with them, and explore this large environment. The Axie Infinity token is $AXS. It began selling for $0.15 per token, but due to the game’s popularity, it peaked at $165 in 11/2021. Even at its $51 level currently (as of 3/2022), it’s still a great metaverse investment.
2. Decentraland (MANA)
Decentraland is known for being an entertainment metaverse. Here, people can explore a vast world, buy real estate, play games, or just hang out with friends. The token used for Decentraland is known as MANA, and it is used for all in-program purchases. The MANA tokens are essential to gameplay and have grown immensely over the years. For a token not created too long ago (sometime in 2018), it went from selling at $0.025 to highs of $5.90 in 2021. The expectations are for this token to continue to grow. Investing in Decentraland is one of the smartest investments that can be made in 2022 since it is still selling for reasonable prices as it climbs in popularity.
3. RedFox (RFOX)
The RedFox metaverse was created for various applications. Whether for e-commerce, business operations, or gaming, they have it all. They want their metaverse to be as influential as possible and an enjoyable experience for their users. With all that this metaverse has to offer, it makes it a significant investment. Currently, the coin is selling for $0.04613 on the marketplace since it is still relatively new, but it is projected to rise drastically over the next couple of years. The RFOX coin will continue to grow the more their metaverse grows.
4. The Sandbox (SAND)
Another popular gaming metaverse to look out for is The Sandbox. Users can create their own avatar in The Sandbox and jump right into different games. They can then complete quests to earn SAND tokens and spend them on additional in-game items. The Sandbox, like Decentraland, started off selling tokens at a meager price. In 2020, SAND was $0.051 per token. Now, their value has increased a great deal. SAND peaked at $8.44 in 11/2021, heavily increasing this metaverse in value. As the popularity of the game increase, so will your return on investment if you choose to buy this coin (currently selling for $3.13).
5. SushiSwap (SUSHI)
We’ve covered gaming and entertainment metaverse, but SushiSwap is here to change that trend. Sushi Swap is a finance metaverse that focuses on trying to solve liquidity platforms. They allow decentralized trading, allowing people to leverage different tactics when distributing products or NFTs. This diversified coin is known as SUSHI and continues to grow in popularity as more and more people begin to look for finance-based metaverses. With prices at $3.44 on the market, it’s a great coin to purchase now, while it climbs back to its high of $23.38 (in 3/2021).
Metaverses to Watch
The rise of the metaverse has people running towards this technology. Many companies are trying to jump into this opportunity before it is too late. In the coming years, people should look out for companies such as Nike and Walmart, who are trying to develop a virtual buying experience for their customers. Some business metaverses on the rise are created by Microsoft, Meta, NVIDIA, and Simply Flows – all of them a great investment. Illuvium, a gaming metaverse like Axie Infinity, is also gaining speed even before fully released. All these metaverses are expected to grow in the coming years and would be suitable investments to make at their early stages.
Now that you know more about some of the more popular and growing metaverses, it is time to invest. Soon enough, most companies will have moved on and jumped into this new world, so you should too.
The metaverse. Something so new and unexplored but growing at a quick pace. The metaverse cracks into Web 3.0 technology and brings you into a new world. Through augmented and virtual reality, you can become a part of these exciting worlds, create your own avatar, and explore to your heart’s content. You can use these areas for entertainment, gaming, or just for business purposes. The opportunities are endless in the metaverse, and the first step to getting involved is knowing where to start. This catalog of the metaverse was created to help you understand some of the first many metaverses in the world.
Reading time: 15 mins | Published on: 3/9/2022
Check out our Ultimate Metaverse Catalog tool of all publicly available metaverses. We add new projects daily.
Many functions of a business can be carried out through the metaverse. From presenting projects to having a water cooler chat with a friend, it is easy for people to connect. Plus, it creates more jobs for people because communication is accessible from any area in the world. Business metaverses can help bring coworkers together and create a warm and welcoming feel within a company.
Simply Flows is the first company ever to offer metaverse offices with virtual assistants! Customers can rent or purchase an office space of various sizes. They can ‘hire’ and ‘train’ metaverse assistants for documents management, meetings scheduling, and so on. All this is available through a web browser, with or without VR headsets. The users can customize their avatars by changing their names and physical appearance. Check out this blog post by Simply Flows to learn more about their metaverse assistants.
2. Microsoft Mesh
Microsoft // Launched: 2021 // Platform: Windows, Mac
Mesh allows people to connect on any device in any location. People from all around the world can collaborate with each other through this 3D technology. They offer business-related services that help teams work together, train new employees, design templates and other visual presentations, and do much more in this metaverse.
3. Omniverse
NVIDIA // Launched: 2021 // Platform: Windows
NVIDIA’s omniverse focuses heavily on the remote collaboration of different people in the metaverse. They help large and small businesses transform their 3D production workflows and make the platform true to reality. This omniverse uses life-like simulations to allow different groups to meet with one another and discuss work-related topics.
4. ClubRare
ClubRare Inc. // Expected Launch: 2022 // Token: $AGOV
Through ClubRare, people will be able to trade various different collectibles. Whether physical or digital, you can sell or exchange something that you have through the use of NFTs. You can earn profits through this business metaverse and even earn AGOV tokens by participating and trading in this metaverses community. You can currently use AGOV tokens to buy items, but ClubRare’s metaverse is not launched yet.
Metaverses for Gaming
Gaming is very popular among people worldwide, so it is a big part of our catalog of the metaverse. Depending on how good you are, you can play for leisure or compete against other people to make money. With the metaverse, gaming has evolved to new heights. Web 3.0 allows people to immerse themselves within the technology and become a part of a game. People can play against other people as if they are actually competing. People can also collect virtual currency, or tokens, and spend it on land, new avatar customizations, and other assets.
The Sandbox is a virtual metaverse that is open to anyone where people can build their own worlds using $SAND tokens. People can complete different quests to earn these tokens and spend them or NFTs on whatever their heart desires. Whether they want to buy land to expand their territory or other assets that can help you advance, The Sandbox is an exciting, collaborative universe that is huge in the gaming metaverse.
The metaverse Roblox is a huge hit among many different groups of people. Everyone can play with one another and create their own buildings and places that are meant just for them. Roblox is a consistently growing 3D universe that allows friends to connect in a virtual setting and create amazing worlds.
Star Atlas is a metaverse of the future. For all, you Star Wars lovers, get excited because this game immerses you into the vast expanse of space. In your spaceship, you can fly around space with your customizable avatar and friends to beat enemies and earn ATLAS tokens. You can use these tokens to expand into space, conquer new worlds, and make your own station in this gaming metaverse.
WEMIX is a gaming metaverse with tons of different blockchain games for you to play. You can play and collect WEMIX tokens that can be exchanged for items with other users. NFTs are also significant in this world. They can be crafted or purchased, and traded with others. WEMIX has one of the best performing crypto coins to date and is a great way to get involved in the metaverse.
Pokemon lovers here is a metaverse game for you. Axie Infinity is a universe filled with many Axies who love to battle, build, and find treasure. These creatures are located all over the map and can be collected as you explore this metaverse. The more you play the game, the more AXS tokens you can collect. Collecting these tokens will help you advance and become stronger in the Axie Infinity.
6. The Epikverse
Epik Prime // Launched: 2021 // Token: $EPIK
The Epikverse is known for its gaming, VR spaces, and the ability to interact with other people between metaverses. The Epikverse allows you to access all digital items you have collected across all of their games. This metaverse is unique because it will enable you to be connected to other people regardless of where you are in this virtual space.
MyMeta MMO is an exciting new game expected to launch within the following year. You can select an avatar you desire and choose a profession for your avatar. Through gameplay, you can earn collectible NFTs and sell, trade, or keep them depending on how you wish to play. There will be two worlds you can travel between freely once MyMeta MMO is released.
Although not yet launched, there is a lot of excitement for the Illuvium metaverse. Illuvium is an open-world game that allows you to hunt and catch collectible creatures called Illuvials. Like Axie Infinity, you can build a team of these creatures, fight with them, and earn ILV by playing this game.
9. GALA Games
Gala Games // Launched: 2019 // Platform: Windows, Mac // Token: $GALA
The metaverse GALA is a huge gaming metaverse that adapted a play-to-earn environment. The more games you play in this metaverse, the more GALA tokens you can earn. You can then take these tokens and put them towards different in-game features and earn NFTs as you play alone or with others.
Highrise is one of the biggest metaverses on mobile devices. In this metaverse, you can collect over 11,111 unique creatures that all fit into different rarity categories. You are able to make your own avatar and interact with members of the community. Highrise is a top-rated game that is expanding to include NFTs for the future.
Metaverses for Entertainment
Besides gaming, the metaverse is a massive hub for different types of entertainment. People can enter the metaverse to watch movies, attend concerts, get together with friends, and much more. People can also trade different NFTs and collectibles when using the metaverse for entertainment. The majority of metaverses in our catalog of the metaverse are categorized as entertainment metaverse because they offer various features for people to enjoy.
1. Decentraland
Decentraland // Launched: 2020 // Platform: Web // Token: $MANA
The metaverse Decentraland gives everyone the opportunity to interact online. People can use the MANA token to buy and sell land, avatar wearables, and other assets that may benefit them in this world. You can trade NFTs and create different artwork and scenes in Decentralnd. There are tons of places to explore in this vast virtual world, including dungeon mazes and their version of space.
2. Horizon Worlds
Meta (ex-Facebook) // Launched: 2021
Meta’s metaverse follows a different array of functions in their metaverse. Not only is it used for entertainment purposes, but for business, education, exercise, and more. VR headsets would be used to connect people within the metaverse. During the day, they could work on projects for their business, and at night they could relax and play a game in Horizon Worlds.
The metaverse MetaHero brings this technology to new heights. You can have your body scanned through this application, so you can make an avatar look exactly like you. These realistic 3D avatars can then be used in this metaverse for gaming, online fashion, social media, and more. Plus, people can collect HERO tokens to advance further in this technological world.
4. Sinverse
Sinverse // Expected Launch: 2022 // Token: $SIN
Welcome to Sinverse (formerly Sin City Metaverse), one of the only metaverses known that is rated R. This entertainment metaverse gives you the freedom to explore various different places, fight other players, form gangs, and commit as much crime as you desire. You can earn SIN tokens and spend them on expanding your land or throw it away at the casino. The choice is yours in Sinverse.
5. Nakaverse
Nakamoto Games // Expected Launch: 2022 // Token: $SMOTO
The Nakaverse combines most real-life functions into one metaverse for people to enjoy. This metaverse has it all, from making a reservation at a restaurant to gaming to earn tokens. With the SMOTO tokens you earn, you can buy materials and show off your creative side by building different infrastructures. You can go shopping with friends and chat with one another after a long day. Many things are possible in the Nakaverse.
6. Animal Concerts
Animal Concerts // Launched: 2021 // Token: $ANML
Entertainment in the metaverse has reached new heights. Animal Concerts, a metaverse dedicated to having live concert performances, are changing how people listen to music. Having a live concert in the metaverse allows for more fans to come watch them perform and is less stressful than going in person. Animal Concerts are changing the way people will be listening to music in the future.
7. YouTube
YouTube has been thinking about entering the metaverse more recently. Although they are only in the development stages of this product, they are hoping to create a collaborative metaverse. They want to make a safe space that eliminates fraud in the digital art market and gives YouTube users a new way to view gaming.
8. Walmart
Walmart has been looking to expand into the metaverse for years. They even released a video regarding how they think their virtual shopping experience would look like if done in the metaverse. Walmart’s goal for the metaverse is to have their own crypto and NFTs, as well as allow people to purchase items that they need within the metaverse.
9. Zepeto
NAVER Z Corporation // Launched: 2018 // Platform: PC, iOS
Zepeto is a big metaverse that was created in South Korea. This application not only provides gaming opportunities but also acts as social media for some people. 3D avatars are made based on what players would like to look like, and they can interact with others from around the world in this metaverse.
10. HighStreet
HighStreet Market // Launched: 2021 // Platform: Windows // Token: HIGH, STREET
This entertainment metaverse brings together the physical and digital worlds into one. In HighStreet, you can play games by choosing a role for your avatar. By beating monsters, you can then collect tokens and use them to buy products (either virtual or physical ones). HighStreet combines physical and digital worlds, so you get the most out of your experience.
11. Somnium Space
Gemini // Launched: 2018 // Platform: Windows // Token: $CUBE
Somnium Space is a metaverse that uses virtual reality and allows all players to be in one giant world. From swimming to visiting museums, there are a plethora of things to be done. People can play games, earn tokens, and buy completely customizable land for what they desire. Besides making your own environment, you can explore other people’s and see how their creativity differs from yours.
12. RedFox Labs
RFOX Games // Launched: 2018 // Token: $RFOX
RedFox Labs does it all. They are categorized as an entertainment metaverse because of all of their contributions. This VR metaverse has dipped its toes into e-commerce, gaming, finance, business operations, and more. Their goal is to make your experience as immersive as possible and fuel it through the use of the digital asset RFOX.
Metaverses for Crypto/Finance
Crypto and finance metaverses are gaining traction. People can play games, trade crypto or NFTs and receive a steady revenue stream. Plus, crypto in the metaverse is a growing investment and something that more people should get involved in sooner rather than later. Many metaverses take a decentralized approach for finance and have people handle funds through their tokens and different NFTs they can collect. Finance metaverses are very new but growing at a steady rate.
Bloktopia is usable to all people, whether you know a lot about crypto or not. You can access crypto information and learn how to utilize crypto investments in this metaverse. Bloktopia focuses a lot on crypto but has entertainment aspects as well. People are able to earn revenue through various different games, networks, owning real estate, and more.
The Enjin metaverse is a vast virtual world that has been around for a decent amount of time. There are tons of tokens, crypto, and tradable NFT’s that you can collect by playing different games and exploring. Getting involved in this rapidly growing metaverse can allow you to be exposed to a new world and learn more about the crypto side of the metaverse.
MOMOverse is a mixed metaverse that combines both decentralized finance and blockchain into their virtual world. This is a play-to-earn ecosystem where people use their avatars to play games to get MoMo NFTs. These MoMos can then help you earn tokens which can help increase your daily in-game earnings. Both players and collectors are welcome in the MOMOverse due to their combination of metaverse themes.
Metaverses for Real Estate
In the majority of metaverses, you are able to earn tokens or crypto coins and buy land. However, some metaverses focus solely on selling pieces of property to people in the metaverse. Plots of land can sell from $1,000 to $1 million depending on where you’re buying land. Buying land in the metaverse is a unique investment, but one that many people have not yet explored. With the growing landscape for metaverse technology, metaverse virtual estate has become the next big thing.
1. Next Earth
Next Earth // Launched: 2022 // Platform: Web // Token: NXTT
The metaverse Next Earth is modeled as a replica of the earth through virtual reality. Here, you can buy plots of land all around the globe. Next Earth tells you all about the plots of land available, which are the most expensive, and where land plots are the most popular. Once land is distributed, people will build the world they want and connect with one another.
2. MetaCity
TOKAU // Launched: 2021 // Token: $TOQN
MetaCity is known as the capital of the metaverse. Although there is more to do in this metaverse, such as to conduct business, meet with celebrities, and sell NFTs, they recently began selling real-estate in this metaverse. They have various plots of land for sale that can be purchased so that people have a spot in the metaverse’s capital before it is too late, making it more focused around a real estate metaverse.
Metaverses for Events
Hosting events can take a large amount of planning and stress. In the real world, you have to put in orders, secure vendors and an event location, and constantly send out emails and communication to people to promote the event. In the metaverse, there is much less stress needed for event planning. You can make an event space and have people join online to view different products and meet new people. Through the metaverse, event planning has never been easier.
1. Agora World
Agora // Launched: 2019
The metaverse made by Agora World focuses on planning in the business world. Whether you want to display your art, hold an expo, or host a meeting in a virtual office, Agora World provides a space for people to connect. It brings communities together and allows people to have great memories and experiences. You can make your own 3D world or use a preexisting template to do the business that you wish to conduct.
2. rooom
rooom AG // Launched: 2016
In this metaverse, rooom allows for both 2D, 3D, AR, and VR events for people to come and see. In these virtual showrooms, people can see different artwork and products made by different people. You can use the rooom metaverse to let people create visualization and marketing experiences that they may not accomplish in the real world.
It is no secret that the STEM fields are male-dominated. STEM stands for Science, Technology, Engineering, and Mathematics. Over the years, many of the gender barriers that were previously up for women have been broken down. However, the STEM field still faces huge gender disparities. Below is a list of 7 amazing women who have started businesses or organizations to make the tech space more inclusive and are helping fill the gender gap in STEM.
Reading time: 5 mins | Published on: 3/7/2022
1. Reshma Saujani
Reshama Saujani is the founder and CEO of Girls Who Code (GWC). GWC is a nonprofit focused on increasing the number of girls and women in the computer science field. Girls Who Code uplifts and empowers girls to enter spaces currently dominated by men. GWC offers clubs, 3rd-13th grade, so that girls can explore coding in a friendly, fun, and open environment. They also offer summer programs for girls to learn coding and further prepare them for a STEM career. Finally, they connect high school girls with female college students in STEM majors. GWC believes in bravery, sisterhood, and activism. They value diversity, equity, and inclusions and look to aid the next leaders in STEM.
2. Ellen K. Pao
Previously serving as the CEO of Reddit, Ellen Pao is the CEO and co-founder of Project Include. Project Include is a nonprofit whose mission is to give everyone a fair chance to succeed in tech. They use data and advocacy to help make the tech industry more diverse and inclusive. Project Interlude has three values. The first is inclusion, where they improve opportunities in tech for all employees but especially those who are underrepresented. Secondly, they believe in comprehensiveness. This means they don’t have a once-and-done plan. The program has multiple levels that require sustained efforts and a long-term commitment. Finally, they strive for accountability. Project Interlude believes that companies should be holding themselves accountable, so they know where they can improve and how. The Project Interludes website talks about how discussing diversity and change can be complex and how our responsibility is to create change and foster inclusive spaces.
3. Kimberley Bryant
After struggling to find a diverse computer programming school for her daughter, Kimberley Bryant decided to fund Black Girls Code (BGC). Kimberley Bryant is the CEO of Black Girls Code, and its mission is to teach one million girls of color to code by the end of 2040. BGC wants to build futures in STEM for young women of color by introducing them to computer programming and technology. BGC stands by the fact that extreme action needs to take place to close the opportunity gap between tech and females of color. Black Girls Code has many chapters across the globe where women of color can come together, empower, and learn from one another in the STEM space.
4. Julia and Christina Tartaglia
The two sisters Julia and Christina Tartaglia founded the organization Scientista. There is a lack of resources for women in STEM, which pushed them to start their foundation. They formed Scientista with the sole purpose of providing pre-graduate girls with guidance about their future careers in a highly male-dominated profession. Scientista addresses the needs of women and even won a Harvard TECH prize for this great innovation. The sisters want to empower women through engagement in different communities, providing resources, and making STEM field more inclusive for women.
5. Sadie St. Lawrence
After working in neuroscience for a decent amount of time, Sadie St. Lawrence decided it was time for a change. As she transitioned to data science, she realized how much disparity there was in the STEM workforce. To retaliate against the gender gap in STEM, Lawrence launched Women in Data – a diverse community of women at all stages of their careers in data science. Lawrence wants people to feel confident in their jobs and inspire change in others trying to enter this workforce. Today, she continues to provide awareness, education and advancement to women in the data science space.
6. Cynthia Chapple
Founder of Black Girls Code, Cynthia Chapple, wants to change the STEM industry. With a focus based around middle-school-aged black females, Chapple intends to get these girls excited about the possibilities that STEM has to offer. She wants to peak their curiosities while still at a young age and make them feel empowered. With the goal of closing the gap in the STEM industry, Chapple is focused on building confidence in these young girls. Her goal is to provide the young black females the resources they need to be successful in the STEM fields.
7. Sarah Foster
Sarah Foster realized that the gender gap in STEM starts at an early age. Boys were more inclined to answer questions and get engaged with science-related processes than girls at school. This surprised Foster. She wanted to get women more involved with STEM. This led to her to founding STEM Like a Girl. She wants to inspire younger females to get excited about scientific-related careers through this group. She wants to educate young girls about this career path and how they can become research and development engineers just like her, or whatever their hearts desire.
These women all come from different backgrounds. However, they share a common goal of filling the gender gap in STEM. These are all successful, innovative, and intelligent women looking to empower as many girls and women they can. As a result, STEM would become more diverse, therefore more successful and innovative.
Buying and negotiating advertisement sales is a tedious process. It is a significant expense out of your pocket having to hire someone to help you with ad placement. You try to select people that know the most about the market, go back and forth on a reasonable price, and strategize about the best way to place ads. However, ad placement can be tricky even with this process, and not everyone knows the best posting times to reach your target audience. Although this process is frustrating, it no longer has to be. Programmatic advertising is an up-and-coming way to simplify this process and does so with the application of new technology.
What is Programmatic Advertising?
Programmatic advertising is the future. This software tool uses AI technology to buy and sell optimal ad space for your company based on your selected target audience. This application can utilize the ad space for banner ads on websites, native ads within social media, ad placement at the beginning of videos, or various other locations. This process is straightforward and does not take up much time. The program uses different algorithms to determine what ad space will result in the best performance for your company. It then returns analytical data regarding how well your company performed from the ad placement. This data tells you about the number of impressions, clicks, and interactions your ad got. Programmatic advertising is a great new way to simplify the process of buying and selling the best place for ads for your company.
Programmatic advertising is the future. It simplifies the buying and selling of ad space through its AI technology, has a high ROI, and does not entirely remove the human element of digital marketing.
The Human Element
Although many people fear the transition to AI, there is still a human element to programmatic advertising. The application only focuses on obtaining the ad space for your product, handling the transaction process, and determining optimal posting times. You are still in control of the content you want to be published and who you target to view these advertisements. If something you created is not working how you desired, the person in charge of the ad campaign can interfere and stop it whenever they want. Once stopped, the ad can be changed multiple times, and the changes take immediate effect. Programmatic advertising is not all artificial intelligence. You are still in control of what you post and can even make changes to your campaign in the middle of it, which is not plausible otherwise.
Benefits
Programmatic advertising has many benefits for organizations. The automation process promotes better return on investment for ad placement and ensures efficiency, productivity, and cost savings. Here are the top four benefits of programmatic advertising.
1. Anyone can use it
Both large and small companies can use programmatic advertising for ad placement. The program does not break the bank and is a cheaper alternative to hiring someone to buy ad space for you. Small businesses could select a more niche target audience to focus on for their programmatic advertising. Once the company gets a large amount of outreach from this, they could broaden the target audience they are trying to acquire. For larger companies, they can use programmatic advertising for whoever they wish to target at the time. If they were releasing a new product line for women’s shampoo, they could use different targeting for that advertisement than for men’s razors. The possibilities for programmatic advertising are endless, and any company can use this program.
2. Eliminates Difficulties of Manual Ad Buying
Programmatic advertising is very efficient. As previously discussed, the entire process of buying ad space, which is supposed to be a long and tedious process, is done within a matter of seconds. Organizations no longer have to worry about going through this process since AI technology can do it for them. Not only does this benefit their profits, but it promotes time savings within the company. Organizations can now use their previously wasted time negotiating deals for ad space towards other business aspects. Additionally, companies can work on new ad campaigns while promoting the current one through programmatic advertising. Companies will have an easier time dealing with the purchase of ads and, in turn, can use this extra time to do more for their organization.
3. Return on Investment
Programmatic advertising has an amazing return on investment. The algorithms in the application determine the best location and posting times based on the target audience provided. This technology ensures that optimal posting is done to promote your brand. As a result, people get excited about your brand, and it is more likely that people will view your website. Then that can turnover to purchases, which will create a profit for your brand. Plus, programmatic advertising is much cheaper than hiring someone to buy ad space for you. It only costs $0.50-$2.00 per 1000 ad impressions on websites and $6-$7 per 100 ad impressions for social media. This alternative to manual ad purchasing saves you a lot of money and results in a much higher ROI.
4. Automation is the Future
Programmatic advertising is just one of the many applications that deal with automation. Automating more aspects of your work will save your company time, money and promote efficiency. Plus, as more people adapt to this technology, it will be essential for your company to keep up with competitors and the ever-changing market. If other people benefit from the technology, why wouldn’t you want to? Automation truly is the future, and it is vital to keep up with everyone in the market so you do not fall behind.
Automation is not going away, just the opposite. It’s been gaining more traction and getting wider adoption. Instead of being afraid of it, people should embrace it and fully enjoy its benefits. Programmatic advertising is one of the first steps to integrating this technology into organizations. This application will simplify your life and help your company become more successful. Programmatic advertising is a great way to bring automation into your company while also helping save you money and time.
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