Metaverse vs. Multiverse, What’s the Difference?

With the release of the new Marvel Studios’ Doctor Strange in the Multiverse of Madness movie, I think it’s appropriate to discuss two of the most significant “M” named worlds. The multiverse and the metaverse are two of the most exciting and futuristic concepts lately. Some people know a little bit about them, others have barely heard the words. To most, they sound and seem similar. Well, they are not. What’s the difference? Glad you asked! Let’s explore the differences between the metaverse vs. multiverse.

Reading time: 5 mins | Published on: 5/17/2022

The Metaverse

The metaverse is a virtual environment where you can connect seamlessly with people from all over the world. In these worlds, you can express yourself by creating your own avatar and other customizations you get to choose. Plus, there are environments for everyone to join. There is a metaverse for you if you like real estate, gaming, business, or remotely any type of environment. These virtual worlds combine physical aspects to make it feel like you are in the real world, even though you are immersed in technology. This is just a bit of what the metaverse has to offer. Find out more about them in this article by Simply Flows.

Tangra - Virtual Workspace

The Multiverse

Now the multiverse has multiple definitions. In technical terms, it is the ideology that there is more than one universe. This means that different parallel universes exist. There can be other versions of yourself in these worlds and different storylines. If you join a multiverse virtual world, they are very chaotic and unique environments with no sense of order or ownership. Each universe is different, so you would have to leave one to join the other and perform various functions. From a more fun point of view, the multiverse is an ecosystem of parallel realities in the Marvel Universe. There are many dimensions, each with different outcomes for different situations. The Marvel multiverse is boundless, showing how there is chaos and a multitude of worlds to be explored. The multiverse overall, whether Marvel-based or technical, makes up a multitude of different worlds that a person can be involved within.

Metaverse vs. Multiverse: The Differences

metaverse vs. multiverse
The metaverse vs. multiverse debate tries to determine where the differences between the two lie. Although both are known for being virtual ecosystems, they’re very different.
1. Virtual World vs. Multiple Worlds

As established, the metaverse is a singular virtual world, whereas the multiverse is multiple for one platform. If you were to enter the Tangra by Simply Flows metaverse, it is one seamlessly connected environment where people can interact, collaborate, and be creative. The multiverse is different virtual environments in one. Rather than being able to deal with NFTs and play games in the same location, the multiverse would make you switch to another world to deal with these different interactions. The metaverse would let you do this all in the same world. Although hundreds of different metaverses exist, you can do nearly anything you want in that singular world once you are in a specific one you choose. With the multiverse, there are multiple areas in one environment, and to do different tasks, you have to switch between unique domains.

2. Different Personas
metaverse vs. multiverse

When entering the virtual world, you can choose how you want to portray yourself. In the metaverse, you can create an avatar personalized based on how you want others to see you. You get to express who you are and how you are unique. With the multiverse, you can have various different personas. Take the movie Spiderman: No Way Home, for example. When Ned opened the portal, Tobey McGuire came out of one portal and Andrew Garfield out of the other. These two other people were Spiderman in earlier movies. By opening the multiverse portal, you could meet and see these other Spidermen and learn briefly about their parallel universes and different storylines. You can do this online in the multiverse as well and create different people for each unique world, whereas with the metaverse, you have your solo avatar.

3. Ownership

There is no ownership of assets in the multiverse in other virtual worlds. If you were to attain something of value in one ecosystem, it means nothing in another. That asset would have to remain in that environment since that would be the only place where your ownership of it holds value. The metaverse is the opposite. NFTs and other collectibles are always valuable in the shared space. Since the metaverse only comprises one specific world for each program, your ownership of an item will hold value. For example, if one were to buy and collect different Axie’s in Axie Infinity, they would hold a lot of value in that domain. Ownership of assets is a heavy influencer in what makes the metaverse vs. multiverse vary.

The metaverse is a vast singular virtual ecosystem with ownership and avatars specific to you. The multiverse is many worlds in one platform where there is only ownership in each world with varying avatars. Plus, the multiverse is a heavy influencer in the Marvel ecosystem. These two worlds, although vastly different, are both unique to other people. Now that the distinction has been made, which world would you want to join?

Every Remote Company Needs a Metaverse

As a remote company, it can be hard to connect in a meaningful manner. People can join virtual meetings and interact with one another, but this communication is not always seamless. So, how could a remote company become more interactive with its employees? With Simply Flows Metaverse Tangra, their main goal is to deliver features to your remote company that the virtual world can not. In this article, you will learn more about the features of Tangra, including their virtual assistants. Remote companies would enjoy their experience more through this business metaverse’s unique offerings.

Reading time: 4 mins | Published on: 5/10/2022

Can’t do it Over Zoom

Different functions can be done over various web applications and through virtual meetings. However, the lack of engaging communication can harm remote companies. Tangra goes beyond just connecting people. It does it in an immersive and inclusive way. That makes it an exciting virtual world to explore.

Every remote company needs a metaverse
Now You See Me

In virtual meetings, you can see one another depending on camera functionality. Sure, it is nice to see your coworkers, but it may not always happen. This can make the remote experience dull and uneventful, leading to a loss of focus. In Tangra, you have exciting and customizable avatars that can engage with others. Once you permit your computer to have access to your microphone, you can chat with coworkers in this world. In fact, this would increase engagement because everyone would be present in their unique ways. Tangra takes away the issue of lack of personalization in a remote company and instead makes it a fun virtual working environment.

Daily Meetings

To go off what we just talked about, daily meetings can be held in Tangra to help with concentration and engagement for employees. Bringing people into the virtual world, especially people from all over the world, where they can hear and see each other without issue, is good motivation to start the day. Having these meetings can also be impacted by the office environment. Instead of feeling isolated from everyone at work, you all can gather in the board room. There you can discuss plans for the day or utilize Simply Flows other exciting feature for Tangra, which is…

A Place for Presentations or Decorations

All around Tangra, there are black screens. When you interact with these screens, you can upload anything you like, as long as you have permission. Now you may be thinking this can be done on other virtual platforms. However, your remote company gets to post and leave these images up for as long as they desire. If there is an area where you just want some fun decorations, you can put up different artwork or something that expresses yourself. You can upload a photo or video presenting whatever material you want in places like the board room or other small meeting areas. Need to show a picture? Upload it to one of those screens and explain why it is essential to your coworkers. Having presentation space, as well as the ability to express yourself, makes engagement rates soar.

Virtual Assistants

Tangra already has a lot of benefits, but one of its most significant accomplishments is their virtual assistants. Virtual assistants are placed all around the office to help you with different needs. At the front desk, an “office manager” is there to greet you and to help you navigate the space. It can automatically schedule a meeting with a team member via the cool integration with Calendly. Another assistant is in an office pertaining to crypto and day trading. You can get all the news you need on these topics with ease. Rather than struggling with tasks, Simply Flows made virtual assistants to make your life and work as stress-free as possible.

Excitement for the Future

There are so many amazing benefits to the Tangra metaverse. It makes digital engagement easier for a remote company and brings together people from around the world. The hype behind this technology can bring excitement to coworkers. In an article on Insider about eXp Realty, these employees have only worked in a metaverse environment. It was made for their company and has held high levels of engagement because it is interactive, easy to use, and has a fun aspect to it as well. Working entirely in that virtual world has actually brought co-workers closer together. They are excited to visit each other while on a vacation or a trip to their peer’s location.

Tangra’s metaverse is unique. You can customize the avatars and the space to your company’s liking. Presentations and interactions can be personalized and meaningful. Being a part of Tangra’s business metaverse is the first step to creating an engaging metaverse for your remote company.

Metaverse Business Opportunities

Many people are afraid to move towards the metaverse. They feel that it could hurt them because these virtual and alternate reality systems can replace jobs. In actuality, these functions are creating new and exciting opportunities for people. These new environments are creating a plethora of metaverse business opportunities; all you have to do is go find them!

Reading time: 5 mins | Published on: 4/25/2022

Metaverse background

Before we start talking about metaverse business opportunities, it is vital that we cover the basics. The metaverse is an expansive virtual world that you can explore alone, with friends, or with people you meet from around the world. Depending on the metaverse you choose to join, it can be for business, entertainment, gaming, finance, etc. These expansive worlds normally have coins that you can collect through completing tasks or buying them over time. Plus, there are a lot of NFTs in these virtual worlds that you can buy, sell, trade, or collect. The metaverse has a lot to offer and allows you to connect with people worldwide to do simple and fun tasks. To learn more about the basics of the metaverse, this article by Simply Flows is a great guide.

Metaverse Business Opportunites

Now moving on to the opportunities one can have in the metaverse. There are a lot of possibilities for success both inside and outside of these virtual worlds. More jobs have become available as a result of this new technology, and knowing about these new opportunities is important.

metaverse business opportunities
1. Jobs Outside the Metaverse

You’re probably thinking, “What does ‘outside the metaverse’ mean?” It represents the jobs you can get that allow for the creation of these virtual worlds. Metaverses do not come to be out of the blue. Extensive coding, content creation, creative designs, 3D modeling, animations, various interactions, audio & video casts, and more are needed in order to make these dream worlds a reality. Software engineers and architects, as well as visual designers are important because they create these virtual worlds. Creative directors make sure that the content is fun to interact with and keeps users engaged. Product managers work on coming up with new ideas and features that meet the needs of people in the world. All these jobs are growing in numbers. Also, the pay is not bad at all!

2. Jobs Inside the Metaverse

Besides outside of the metaverse, you can get jobs inside it, too. There are many metaverses and each of them is a vast world with so many opportunities. You can interact with anyone from anywhere in the world, having an immersive and more personalized experience. Opportunities and businesses will grow together inside the metaverse and become one of the driving forces for people to get hired over time. Another job for people in the metaverse is performing. Since many metaverses are based on entertainment, many have famous, up-and-coming, or new performers perform on stages. This is a way for people to make an income and become noticed for their talents. The metaverse is exciting and gives people new ways to work globally.

Old Jobs in a new Reality

As the metaverse grows, some exciting jobs can become available. Besides just what is possible now, there will be more growth as technology progresses. This will create more opportunities for people to become employed and thrive in these VR worlds. Metaverse business opportunities are becoming more possible as time goes by and some of these opportunities are…

1. Dining

As the metaverse grows, so do the people that use it. Dining has become a popular occurrence in the metaverse. People can make reservations at these eating establishments and converse with others. But, what is a restaurant without a waiter? As time goes by and more people begin making reservations for these virtual dining locations, people will need servers to keep the illusion alive. Servers will eventually be necessary for the metaverse and will earn an income for those who take the jobs.

2. Personal Trainers

People want to lose weight without leaving the comfort of their own homes. The metaverse is the key to this journey. Having personalized fitness experiences is essential to people, but some are gym shy or do not have the time to leave their house and go to the gym. Using the metaverse is a great way to get in shape, but if people do not know how, they will need help. Cue personal trainers. These personal trainers can get paid to run fitness classes or one-on-one sessions. Teaching people how to lose weight or gain muscle is something that many people want. This becomes an easily attainable luxury with paid personal trainers in the metaverse.

3. Educators
Metaverse Business Opportunities

With COVID, virtual learning became the new norm. As we slowly progress back to a state of normalcy and being in classrooms, it is curious to see that some people do not want to go back to this way of life. Instead of being forced to go to classes, students should have the right to choose how they want to learn. With the metaverse, this is made possible. People can still have an interactive learning environment within their homes. However, they need teachers, counselors, and more to be successful in receiving their education. By hiring these professionals in the metaverse, more jobs open up to teachers worldwide.

As you can see, the metaverse is not trying to steal jobs away from people. In fact, more jobs have and will become available due to this technology. The possibilities in the metaverse are endless, not only for users but also for people seeking employment.

Metaverse Office is Expanding the Physical One

We all know how hard it was to go to the office once COVID-19 hit. Most of the offices got closed and people had to work from home. Virtual meetings became the norm, and ever since this change, people still choose to work from home. With this increase in hybrid or virtual work models, new methods of communication have become more prevalent. The metaverse has allowed for an exciting and new virtual work environment. Many metaverses, one being Tangra, a metaverse by Simply Flows, have created a virtual space for people to meet, collaborate, and perform various business functions. The metaverse office brings unique benefits for knowledge workers.

Reading time: 5 mins | Published on: 4/18/2022

Functions of the Business Metaverse

The metaverse office allows you to meet with coworkers anywhere, anytime, and in any place. This technology is revolutionary and paves the way for the future of work. The Tangra metaverse will be used as an example to show all the amazing benefits that come with the virtual reality office.

1. Personalized Meetings

When meeting on different web conferencing software, meetings are not that personalized. You can see one another only if their cameras are on. During these meetings, people could get tired and may not be very engaged in this 2D setting. However, in Simply Flows Tangra metaverse, you can enter this office with a personalized avatar. You can customize this avatar to look like you or be completely different, having its own unique style. Once everyone enters Tangra, the avatars can interact with each other. This creates a better experience for everyone involved because people worldwide can physically interact with each other in this 3D setting. You can walk around, sit, interact with the environment, and talk with one another in this office setting. Instead of feeling detached, the metaverse office will make you feel connected again.

2. Water Cooler Chats

Say you are an international employee. It can be a drag to sign on and meet people at later or earlier hours because working times do not overlap. The metaverse office makes this process less tedious. You can sign on and meet with your coworkers to chat about a project or just catch up. By being able to see one another’s avatars, the experience is much more enjoyable for all parties. Additionally, such interactions help better include those who remain virtual. We’ve brought the iconic water cooler chats to Tangra. Just bring your own water bottle.

3. Events

Companies can host various events in the metaverse, one being job fairs. Jobs fairs are a great way to meet people and determine if they are a good fit for a company. However, in person meetings are hard or impossible during a pandemic. Therefore, an organization could miss out on a great match. Also, international applicants may not be considered for jobs outside of the country where they reside. All this will change in the metaverse. Host job fairs in this new space and find the best talent. The metaverse office opens up tons of new opportunities for employment that people previously could not attain.

metaverse office

What Makes Tangra Unique?

Simply Flows metaverse Tangra is unique because it offers more than these essential business functions. It is the first and only metaverse to have virtual assistants. You may be wondering what are virtual assistants? They are computer-generated avatars that help you with different tasks. In Tangra, you see an office assistant right after you enter. She can help you with additional inquiries and direct you to where you need to go efficiently by speaking to you. Looking to find out more about what Simply Flows product has to offer? The virtual assistant will take you to their product page. Want to sign up? She will point you to the visitor book. Workflows can be made through these assistants to program what you need to do conveniently. Tangra brings virtual assistants to life and humanizes your experience with AI.

Will this Technology Replace In-Person Offices?

Obviously, a lot can be done in the metaverse office space. However, this technology will never completely replace the in-person office experience. It is an excellent addition for more personalized communication when working from home or a distance away. Brick-and-mortar offices have been around for a long time. Some people just prefer them or do not have proper conditions to work from home. Others like being home but will use the metaverse to feel like they are not alone. Overall, the metaverse will not replace the in-person experience. It will be a suitable replacement for those who want a better online experience when working.

In Tangra: host or attend meetings, do presentations or trainings, and utilize our virtual assistants to offer better experience to your customers. Learn more or book a demo today!

10 Simple Ways to Improve your Financial Literacy Skills

April is the month of financial literacy awareness. Many people, especially in the United States, are not the best when it comes to financial literacy skills. To ensure successful handling and growing of your money, have a look at these simple tips.

Reading time: 6 mins | Published on: 4/12/2022

financial literacy skills
1. Budgeting

A task as easy as budgeting can keep your expenses in check. Say you are a single person living on your own who wants to spend around $500 or less each month. This is easily attainable if you can keep track of your expenses. You can allocate different amounts of money to specific costs. Plus, you could have an amount set aside for emergencies each month, so you know that you have it ready if you need extra cash for an unexpected expense. There are tons of resources you can use for this process. You could track them on a spreadsheet or use an app. Budgeting is one of the simplest tricks to keep yourself from overindulging.

2. Sign Up for Financial Newsletters

If you do not know where to start on this journey toward gaining financial literacy skills, signing up for financial newsletters is a good start. Research and reading are great ways to increase your awareness of good and bad spending habits. It can inform you more about how to save money, deal with your credit score, and much more. A beneficial financial newsletter is Athene’s Smart Strategies.

3. Invest in a Retirement PLan
financial literacy skills

At an early age, one needs to start investing in a retirement plan. Some of the available plans are 401(k), 403(b), traditional IRA, Roth IRA, etc. This is the money you will save and, hopefully, grow to have available after your retirement. Instead of putting minimal funding into this account, it is vital to start this investing as soon as possible. This will allow you to be financially stable once you leave work and start a new journey in your life. Even if you only put around 10% aside from your paycheck each month, this will still add up to amazing savings. Don’t neglect your retirement plan. Research and choose one that benefits you because this will help you be set up for success later on in life.

4. Learn from Social Media

As we know, social media can contain fake news. One must be careful with who they trust and what they see online. However, there are many people on different social channels that want to help others become financially literate. LinkedIn, Twitter, and Facebook are good places to find information about financial literacy skills and what you can do to improve them. Just make sure you follow trusted and honest sources of information.

5. Check your Credit Score

Your credit score is fundamental. If you ever want to take out a loan to buy a house, car, or finance your business, then you need to have a healthy credit score. This can be attained by paying off your credit card bills and interest on time, new missing payments, etc. If your credit score is low, this can negatively impact you in many ways. It is much harder and much more expensive to get credit from banks and other institutions with a low credit score. Improving or maintaining a high credit score is vital.

6. Financial Management Tools

As mentioned before, budgeting apps can help you keep track of your finances. However, this is not the only financial management tool available at your disposal. Some apps can track the progress of your loan and when payments are due, your 401(k) investments, your net worth, and so much more. These apps can help you become organized by tracking your finances, leading to financial stability. If you want to check out some apps, Personal Capital’s Retirement Planner is great for 401(k) tracking, Mint is good for budgeting and keeping track of savings, and Investmate is a helpful education app to learn everything about trading. Check these apps out!

7. Talk to a Professional

If self-teaching isn’t working, you could always speak to a professional. Don’t be afraid to ask for help! There are tons of people who do financial planning in their lives or for a job and would help you out if you were to ask. If you cannot afford to hire someone to do this, then try to network with someone in the field and see if they can give you some tips. Additionally, there are hundreds of meetups, webinars, and professional presentations, where you can ask questions at the end. Reaching out does not hurt and will most likely help you in the long run.

8. Understand Basics of Debt and Loans

Loans and debts hold a lot of power in the financial world. When taking out a loan, knowing everything about interest rates, repayment schedule, penalties for late or pre-payments is essential. Ask about all those properties before taking a loan to ensure you won’t harm your credit score. If you are already in debt, you have to try to pay it off as soon as possible. If you get behind on your payment schedule, you could have to pay more for your loans, sending you into additional debt. Understanding these basic concepts should enable you to make the right decision should you choose to go down this path.

9. Safe Spending with Credit Cards

Credit cards are great because of the bonuses you can get and the simplicity of use. However, this can be dangerous for people who cannot control their spending. Credit cards have limits, and surpassing them could get you into trouble. You have to be able to pay off a portion of your bill each month, and if you can’t, this can send you into debt or cause legal troubles for you. Yes, it is fun to swipe that card and get tons of different items, but not at the expense of your financial stability. Use your credit cards wisely.

10. Gain control

All in all, you have to be in control of your finances. If you don’t invest and budget, you will not have money saved for later. Ignoring free financial resources will prevent you from learning and improving your financial situation. Instead of allowing yourself to overspend and go into debt, it is necessary to see your flaws and try to manage them. Additionally, gaining control over your financial present and future will help you overcome any negatives you may face or faced in the past.

These are just some of the tips and tricks to increase your financial literacy skills. Knowing what can help you and what hinders you is a big step in this process. Be sure to be safe with your money and do not overindulge.

5 Unique Metaverse Uses in Our Everyday Lives

The metaverse can be used for entertainment, events, concerts, games. However, there is much more to the metaverse than meets the eye. Onboarding, job fairs, e-commerce, tourism, and dating are some unique metaverse uses that can immensely impact our lives.

Reading time: 5 mins | Published on: 4/5/2022

Unique Metaverse Uses

Metaverses are an exciting place where nearly anything is possible. The unique uses of these virtual worlds are exciting to explore. Let’s look at some you may never have considered before.

1. Onboarding

Every new employee goes through onboarding. There are usually quite a few people involved in the onboarding process – recruiters, talent development professionals, your direct manager, senior team member(s), etc. Any of those people could be away or working from home. It’s your first day and there’s no one to do the onboarding? No problem, it can be done in the metaverse in an interactive and immersive way. The actual office space could be replicated in the metaverse, so you may freely walk around without disturbing anyone. You will meet with everyone you need to, get your questions answered, review policies in a new fun way, go through the mandatory trainings, obtain a better understanding of your immediate job responsibilities. And all of that without the commute, stress, and anxiety. Onboarding in the metaverse can be very beneficial to both the organization and the new employee’s wellbeing.

Simply Flows is building the future of work in the metaverse. We offer offices for rent and purchase in the metaverse, along with digital assistants to augment your physical workforce.

2. Job Fairs

Job-hunting is a daunting task. In-person job fairs can be stressful and may turn out to be a total waste of time with long lines of people and no one to answer your questions. Online job fairs often times have company booths unmanned which neglects the purpose of a 1-on-1 conversation to demonstrate your drive and potential. In the metaverse, you would be able to use your avatar and voice to show off your true persona while eliminating those face-to-face jitters. Plus, more companies would be able to show up to job fairs in the metaverse. They could set up fun booths to display who they are and that would be much simpler than traveling to an in-person location. This opens up the possibility for more jobs to be available for people worldwide.

3. Commerce
metaverse uses

If you love to shop until you drop then the metaverse will have an insane amount of options available for you. Instead of purchasing something on the fly, you can try them on in the metaverse and test them out to see if you like them. Then, these products can either be purchased as virtual NFTs or physical products from anywhere in the world. There will be no barriers to purchasing in the metaverse, so shopping can be done whenever you desire. Plus, the physical products that you purchase, they can be sent straight to your place of residency. Once you buy them in the metaverse they are yours to keep. The ability to thoroughly test out products and then buy them in the different tangible states is one of many exciting metaverse uses.

4. Tourism

Trip get canceled because of COVID? No worries! Within the metaverse, people have created worlds that depict real life. With this technology, it is no longer a problem to see the world. In fact, at little to no cost, the metaverse allows you to become the tourist of your dreams. You can explore the world in a highly interactive manner, meet new people, and revel at the beautiful sites in front of you. Although virtually seeing this content, the metaverse will make it feel like you’re actually in another country seeing the world. Plus, if this isn’t enough for you and you want to physically go to a new location, you can check out hotels in the metaverse before booking to see if you like them. The metaverse gives a lot of possibilities for tourism, through the recreation of beautiful sights and even hotels.

Metaverse Uses
5. Dating

Meeting people through an app can be scary. You never know if a person in their profile is how they appear. With the metaverse, this once scary in-person interaction can be eliminated. First meetings can take place in the metaverse so it is like you are meeting in real life, but it is done in a safe manner. You can chat over coffee, go see a movie together, or just explore the metaverse on this date. By having this safe interaction, you could determine whether or not this person seems good for you. This could then lead to more metaverse dates until you feel safe enough to meet in person. This is a unique metaverse use as it brings people together, but in a way that is safe for all.

The unique metaverse uses highlighted in this article can have a strong impact on a person’s everyday life. For people who are more introverted, or have a situation where they can not leave home the metaverse opens up so many opportunities for them. Plus, in unprecedented situations like a pandemic, it could bring together communities when we could not physically see one another. The metaverse is great for everyday lives.

Web2 vs Web3: The Major Differences

The World Wide Web (WWW) is something that we are all familiar with in this day and age. People use the Internet every day to look up information, play games, go shopping, and more. However, did you know that this technology is not old? The first development of the WWW began in 1989 by Time Berners-Lee. A little over 30 years later, the WWW has surpassed expectations. Within these 30 years, the WWW has become a vast space for tons of information, gaming, and other entertainment, all thanks to the evolution of Web2 (also Web 2.0) technology. As we continue to advance in the coming years, the WWW will offer even more. Web3 (also Web 3.0) technology is slowly developing and moving to the forefront. Soon enough, it will become the leading technology we use when online. To prepare for this change, let’s see what the significant differences in Web2 vs Web3 technology are and what you can expect in the coming years.

Reading time: 7 mins | Published on: 3/28/2022

Web2 Evolution

In 2004, Web2 became a large and growing name. The world was moving away from Web1, which only promoted content viewing. Web2 completely changed this by now promoting a more user-generated WWW. Users were encouraged to post their own content. We’ve been posting all sorts of things such as pictures, videos, comments, ratings, and so on. Web2 enabled people to create billions of blog posts (much like I am doing right now). Plus, having different accounts for different websites grew in that period. Web2 brought a social aspect of the technology by empowering us to post whatever we desire. Today, we use Web2 technology nearly every day. Also, we have completely changed the way we receive information.

Here comes Web3

As we know, evolution is inevitable. As we moved away from Web 1.0 to 2.0, we are now moving towards Web3. This new internet technology is the future, and we are slowly beginning to develop and adopt it. So, what exactly is Web3? Web3 is built upon blockchains. It utilizes artificial intelligence, virtual, augmented, and mixed reality, and more. It was conceived around the notion of decentralization and crypto tokens. Now, you may be asking, what does all this mean? Basically, Web3 is the evolution of the WWW with a much more clear purpose. On the surface, it creates a space for real-world human communication online. On a deeper level, it advocates a decentralized, thus transparent, data store, eliminating the need of many a middlemen. There are many proponents of paying people for their user data, unlike in Web2. You may have heard of ‘play-to-earn’ or ‘use-to-earn’ concepts. What is that? Glad you asked! If you give information for something that matches what a person is looking for, you get compensated. This new, open way of using the Internet opens everyone to endless possibilities. Now people can interact with others online in metaverses and also earn money as they do.

Curious about what metaverse projects are currently available?

Check out the metaverse catalog created by Simply Flows.

Web2 vs Web3

If you couldn’t already tell, the World Wide Web will never stop evolving. As we become more technologically advanced, we begin the transition to Web3. Let’s explore the key differences between the two.

web2 vs web3
1. Interaction vs Decentralizaion

In Web2, the application focuses on users and their interactions on the Internet. It wants them to create and share their own unique content. With Web3, the Internet is decentralized. Rather than empowering everyone, it focuses more on single users and getting them what they want in a timely and efficient manner. Their target is to make each individual user happy through their efficient AI network. In this matchup for Web2 vs Web3, Web3 gives more effort towards one person, whereas Web2 wants the greater good for the community.

2. Technologies

Web2 is all about dynamic content, responsive layout, with a huge focus on UI/UX. Web technologies like AJAX, HTML5, CSS3, and surprisingly JavaScript rule. Features like tagging, ratings, community forums are basically the norm. Web applications are designed as API-first, in order to connect with other applications. That was a huge improvement from the mostly static website pages in Web1. Web3, based on the advancements in AI and NLP, promises much better search, analysis, and interpretation of information. Additionally, to deliver the immersive experience, the metaverse, for example, will rely on virtual and augmented reality, 3D modeling, and gesture computing. All in all, Web3 is a massive improvement over Web2, bringing in new depth, dimensions, and opportunities to users, developers, and the business.

3. Data Ownership

You do not own what you post in Web2. In fact, everything that you post is owned by the platform. People do not get any compensation for the work that they publish. In comes Web3 to save the day. Users have ownership over what they post due to data decentralization. That is called ‘shared data ownership.’ This means that your data belong to you, no matter what platform you’ve shared it on. The decentralized data is more secure due to the underlying blockchain technology. Additionally, you can make money for providing information or otherwise contributing to the community. With Web3, data is utilized more fairly and can benefit its owners. 

4. Graphics
web2 vs web3

From 2D to 3D, in the Web2 vs Web3 discussion, it is interesting to see how graphics can change. We are used to the 2D space with video or pictures, but they don’t pop out at you. Even as a kid, I was used to playing games and seeing pictures that relied solely on 2D technology. Web3 changes everything we know about the experience. Now, not only can graphics be 3D, but also interactive. If you’ve ever heard of the metaverse or used some gaming platforms before, you can see how these changes come to life. With different avatars, buildings, and other remarkable landscapes, you can see just how well these 3D graphics come to life in Web3.

5. Social vs. Semantics

With Web2 technology came lots of social media platforms, blogs, vlogs, podcasts, and so on. These allowed for communication and social interaction between people via content-creating techniques. People usually find content through keywords that the network asks you to apply. Now with Web3, this semantic web completely changes the game. Instead of using keywords to find these social media and Internet postings, searches are based more on your writing content. This will help filter results more efficiently and precisely towards what you are trying to target. Web3 is much more efficient than Web2’s search algorithms.

As you can see, Web2 vs Web3 uncovers some of the differences between these two WWW evolutions. Web3 brings tons of new technologies to the table – VR, AR, blockchain, crypto tokens, and more. These new developments are paving the way for Web3 and helping it get fully functional. Of course, we won’t adopt Web3 overnight. But we will be much faster than with Web2. Because we’ve been there and we’ve learned a ton. Therefore, we are more ready than before for a big technology leap. Allowing people to interact as though they are actually together has made tons of people excited about this technology. We already see new metaverse projects started daily. Certainly, there are still quite a few things to be improved. But there are many people from small and big companies working on solving the issues. Once we realize the full potential and the endless opportunities of Web3, well, Web2 will be a thing of the past. It will take a few more years until we get there. But the direction is clear.

Women Closing the Gender Gap in STEM

It is no secret that the STEM fields are male-dominated. STEM stands for Science, Technology, Engineering, and Mathematics. Over the years, many of the gender barriers that were previously up for women have been broken down. However, the STEM field still faces huge gender disparities. Below is a list of 7 amazing women who have started businesses or organizations to make the tech space more inclusive and are helping fill the gender gap in STEM.

Reading time: 5 mins | Published on: 3/7/2022

Women Closing the Gender Gap in STEM
1. Reshma Saujani

Reshma Saujani is the founder and CEO of Girls Who Code (GWC). GWC is a nonprofit focused on increasing the number of girls and women in the computer science field. Girls Who Code uplifts and empowers girls to enter spaces currently dominated by men. GWC offers clubs, 3rd-13th grade, so that girls can explore coding in a friendly, fun, and open environment. They also offer summer programs for girls to learn coding and further prepare them for a STEM career. Finally, they connect high school girls with female college students in STEM majors. GWC believes in bravery, sisterhood, and activism. They value diversity, equity, and inclusions and look to aid the next leaders in STEM.

2. Ellen K. Pao

Previously serving as the CEO of Reddit, Ellen Pao is the CEO and co-founder of Project Include. Project Include is a nonprofit whose mission is to give everyone a fair chance to succeed in tech. They use data and advocacy to help make the tech industry more diverse and inclusive. Project Interlude has three values. The first is inclusion, where they improve opportunities in tech for all employees but especially those who are underrepresented. Secondly, they believe in comprehensiveness. This means they don’t have a once-and-done plan. The program has multiple levels that require sustained efforts and a long-term commitment. Finally, they strive for accountability. Project Interlude believes that companies should be holding themselves accountable, so they know where they can improve and how. The Project Interludes website talks about how discussing diversity and change can be complex and how our responsibility is to create change and foster inclusive spaces. 

3. Kimberley Bryant

After struggling to find a diverse computer programming school for her daughter, Kimberley Bryant decided to fund Black Girls Code (BGC). Kimberley Bryant is the CEO of Black Girls Code, and its mission is to teach one million girls of color to code by the end of 2040. BGC wants to build futures in STEM for young women of color by introducing them to computer programming and technology. BGC stands by the fact that extreme action needs to take place to close the opportunity gap between tech and females of color. Black Girls Code has many chapters across the globe where women of color can come together, empower, and learn from one another in the STEM space. 

4. Julia and Christina Tartaglia

The two sisters Julia and Christina Tartaglia founded the organization Scientista. There is a lack of resources for women in STEM, which pushed them to start their foundation. They formed Scientista with the sole purpose of providing pre-graduate girls with guidance about their future careers in a highly male-dominated profession. Scientista addresses the needs of women and even won a Harvard TECH prize for this great innovation. The sisters want to empower women through engagement in different communities, providing resources, and making STEM field more inclusive for women.

5. Sadie St. Lawrence

After working in neuroscience for a decent amount of time, Sadie St. Lawrence decided it was time for a change. As she transitioned to data science, she realized how much disparity there was in the STEM workforce. To retaliate against the gender gap in STEM, Lawrence launched Women in Data – a diverse community of women at all stages of their careers in data science. Lawrence wants people to feel confident in their jobs and inspire change in others trying to enter this workforce. Today, she continues to provide awareness, education and advancement to women in the data science space.

6. Cynthia Chapple

Founder of Black Girls Do STEM, Cynthia Chapple, wants to change the STEM industry. With a focus based around middle-school-aged black females, Chapple intends to get these girls excited about the possibilities that STEM has to offer. She wants to peak their curiosities while still at a young age and make them feel empowered. With the goal of closing the gap in the STEM industry, Chapple is focused on building confidence in these young girls. Her goal is to provide the young black females the resources they need to be successful in the STEM fields.

7. Sarah Foster

Sarah Foster realized that the gender gap in STEM starts at an early age. Boys were more inclined to answer questions and get engaged with science-related processes than girls at school. This surprised Foster. She wanted to get women more involved with STEM. This led to her to founding STEM Like a Girl. She wants to inspire younger females to get excited about scientific-related careers through this group. She wants to educate young girls about this career path and how they can become research and development engineers just like her, or whatever their hearts desire.

These women all come from different backgrounds. However, they share a common goal of filling the gender gap in STEM. These are all successful, innovative, and intelligent women looking to empower as many girls and women they can. As a result, STEM would become more diverse, therefore more successful and innovative.

You may look at the statistics on gender differences and learn about some practical ways to solve the problem and have equal representation of women in technology. Also, you may read more about the gender gap in STEM and ways to close it.

Programmatic Advertising is the Future of Digital Advertising

Buying and negotiating advertisement sales is a tedious process. It is a significant expense out of your pocket having to hire someone to help you with ad placement. You try to select people that know the most about the market, go back and forth on a reasonable price, and strategize about the best way to place ads. However, ad placement can be tricky even with this process, and not everyone knows the best posting times to reach your target audience. Although this process is frustrating, it no longer has to be. Programmatic advertising is an up-and-coming way to simplify this process and does so with the application of new technology.

programmatic advertising

What is Programmatic Advertising?

Programmatic advertising is the future. This software tool uses AI technology to buy and sell optimal ad space for your company based on your selected target audience. This application can utilize the ad space for banner ads on websites, native ads within social media, ad placement at the beginning of videos, or various other locations. This process is straightforward and does not take up much time. The program uses different algorithms to determine what ad space will result in the best performance for your company. It then returns analytical data regarding how well your company performed from the ad placement. This data tells you about the number of impressions, clicks, and interactions your ad got. Programmatic advertising is a great new way to simplify the process of buying and selling the best place for ads for your company.

Programmatic advertising is the future. It simplifies the buying and selling of ad space through its AI technology, has a high ROI, and does not entirely remove the human element of digital marketing.

The Human Element

Although many people fear the transition to AI, there is still a human element to programmatic advertising. The application only focuses on obtaining the ad space for your product, handling the transaction process, and determining optimal posting times. You are still in control of the content you want to be published and who you target to view these advertisements. If something you created is not working how you desired, the person in charge of the ad campaign can interfere and stop it whenever they want. Once stopped, the ad can be changed multiple times, and the changes take immediate effect. Programmatic advertising is not all artificial intelligence. You are still in control of what you post and can even make changes to your campaign in the middle of it, which is not plausible otherwise.


Programmatic advertising has many benefits for organizations. The automation process promotes better return on investment for ad placement and ensures efficiency, productivity, and cost savings. Here are the top four benefits of programmatic advertising.

1. Anyone can use it

Both large and small companies can use programmatic advertising for ad placement. The program does not break the bank and is a cheaper alternative to hiring someone to buy ad space for you. Small businesses could select a more niche target audience to focus on for their programmatic advertising. Once the company gets a large amount of outreach from this, they could broaden the target audience they are trying to acquire. For larger companies, they can use programmatic advertising for whoever they wish to target at the time. If they were releasing a new product line for women’s shampoo, they could use different targeting for that advertisement than for men’s razors. The possibilities for programmatic advertising are endless, and any company can use this program.

2. Eliminates Difficulties of Manual Ad Buying 
programmatic advertising

Programmatic advertising is very efficient. As previously discussed, the entire process of buying ad space, which is supposed to be a long and tedious process, is done within a matter of seconds. Organizations no longer have to worry about going through this process since AI technology can do it for them. Not only does this benefit their profits, but it promotes time savings within the company. Organizations can now use their previously wasted time negotiating deals for ad space towards other business aspects. Additionally, companies can work on new ad campaigns while promoting the current one through programmatic advertising. Companies will have an easier time dealing with the purchase of ads and, in turn, can use this extra time to do more for their organization.

3. Return on Investment 

Programmatic advertising has an amazing return on investment. The algorithms in the application determine the best location and posting times based on the target audience provided. This technology ensures that optimal posting is done to promote your brand. As a result, people get excited about your brand, and it is more likely that people will view your website. Then that can turnover to purchases, which will create a profit for your brand. Plus, programmatic advertising is much cheaper than hiring someone to buy ad space for you. It only costs $0.50-$2.00 per 1000 ad impressions on websites and $6-$7 per 100 ad impressions for social media. This alternative to manual ad purchasing saves you a lot of money and results in a much higher ROI.

4. Automation is the Future

Programmatic advertising is just one of the many applications that deal with automation. Automating more aspects of your work will save your company time, money and promote efficiency. Plus, as more people adapt to this technology, it will be essential for your company to keep up with competitors and the ever-changing market. If other people benefit from the technology, why wouldn’t you want to? Automation truly is the future, and it is vital to keep up with everyone in the market so you do not fall behind. 

Automation is not going away, just the opposite. It’s been gaining more traction and getting wider adoption. Instead of being afraid of it, people should embrace it and fully enjoy its benefits. Programmatic advertising is one of the first steps to integrating this technology into organizations. This application will simplify your life and help your company become more successful. Programmatic advertising is a great way to bring automation into your company while also helping save you money and time. 

Simply Flows strives to automate and simplify your life.

These Metaverse Benefits can Help you have a Better Life

The metaverse is a wildly growing space. Not only is it a great source of entertainment, but it also is an amazing medium for social interactions. People can use the metaverse for gaming, movies, business, and other functions. If you would like to learn more about the basics of the metaverse, check out this article by Simply Flows. Here we will list the most important metaverse benefits and discuss how they can help you have a better and more simplified life.

Reading time: 5 mins | Published on: 2/16/2022

Metaverse Benefits

The metaverse has the capacity to change the way we socialize, work, and live. Some people are afraid that it could actually make us less social. However, if used in moderation, the metaverse can enhance our social interactions. We could meet new people by interacting in the metaverse. Virtual reality can help us experience things we may not be able to in real life. For example, if you wanted to climb Mount Everest, you could insert yourself into this virtual world and do so safely. This growing phenomenon has so many benefits and can truly revolutionize may aspects of our lives. 

Metaverse Use Cases

We can use the metaverse for various things. Whether you want to watch a movie or plan a presentation for a work meeting, you can do so in the metaverse. This space can accommodate both entertainment and more serious, business, needs.

metaverse benefits
1. Movies

Suppose you don’t want to go to the movie theater. No problem! You can still have the movie theater experience by watching a movie in the metaverse. Whether it’s your favorite movie or something new, you can have a fun experience watching. You could also watch alone or with friends depending on your mood. You could also design the movie theater yourself. From picking your movie to determining the setting you want for watching, the metaverse benefits all your wildest desires.

2. Gaming

Who doesn’t love to kick back and play video games every once in a while? The metaverse opens up the possibilities for gaming to new heights. You can build your own world, create your own avatar, and interact with people through chat or voice messaging in these games. As we know, games were the first use case for immersive experiences. For example, Roblox is a vast virtual universe where you can interact with and make friends. You can build exciting places for you and your friends. You can create whatever you desire in this 3D world. The enjoyable experience Roblox brings to you is a good example of the metaverse benefits. It can help you express your creative side while making more friends all through just a video game. 

3. Social Interactions

There are many ways you can talk to others in the metaverse. Some may think that the only way to chat is through a text box. However, you can also use your speaking voice, visuals, and nonverbal communication to talk to others. You can talk through your avatar to interact with one another. You can upload pictures, videos, or other visuals to show people something that expresses your feelings or just for fun. Nonverbal communication comes with different movements. For example, you could make your avatar shrug if they do not understand something or have them yawn to show you are tired. There are various ways to communicate with others in the metaverse. 

metaverse benefits
4. Business

Believe it or not, but you can actually do business in the metaverse. Need to gather a large group of people together in one room for a meeting? Rather than have everyone leave their workspace and gather in a conference room, they can meet in a metaverse room instead. This will eliminate travel time and still have a similar effect because people will be sharing different videos and presentations. They can speak to one another regarding anything occurring in the meeting. By using the metaverse for business, time savings and efficiency will be increased, while having a different experience at your company gatherings.

5. Dating

Have you ever gone on a dating app, found someone you liked but were too afraid to meet them in person? Many people have been there. However, you could meet the person through the metaverse before actually going on a face-to-face date. You could hang out in a virtual room of your choosing and get to know one another. If it goes well, you could take the next step to meet in person. If it does not, then at least you tested it out in a safe environment. Rather than being worried about who you are meeting with, the metaverse can be used as an outlet to keep you safe in these situations.

There are endless possibilities in the metaverse. You can connect with and safely meet new people, conduct meetings, or use it solely for a source of entertainment. These metaverse benefits can help you have a better life. As time goes on, the space will continue to expand. As more and more metaverses are built, more and more opportunities will be available. If you would like to learn more about how Simply Flows has been incorporating the metaverse in the business world, check out these blog posts and this YouTube video.


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